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Responding to the Wii? Case Study Solution

After years of video gaming console market management, how should Sony react to the frustrating success of rival Nintendo's easy to use Wii over Sony's state-of-the-art PlayStation 3? It was August 2008 and Kazuo Hirai, primary executive of Sony Computer system Home entertainment Inc. (SCEI), was considering concerns from press reporters about how Sony prepared to react to Nintendo's Wii console, which was drastically major Sony's PlayStation 3 and Microsoft's Xbox 360 consoles in sales. The Wii's supremacy was particularly disturbing to Hirai, provided that Sony had actually controlled the videogame market and mainly specified its course because 1995...............................

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