Qihoo 360: A Subversive Tiger in the Internet Jungle Case Study Solution
Qihoo 360 Innovation Business was a leading Internet platform business in China, the top company of Internet and mobile security items as determined by user base. The business got in China's increasingly competitive Internet market fairly late and embraced the "freemium" design as the basis of its company. "At first," stated Qihoo creator Zhou Hongyi, "Forget ways to generate income-- concentrate on ways to produce an important service for each customer." Qihoo looked for to generate income from via constant product-side development and product-design that puts users initially.
Quihoo's flagship item is 360 Safeguard, an anti-virus application that secures computer systems versus different types of malware and is offered to consumers at no cost. Qihoo likewise has a computer system internet browser-- the 360 Safe Web browser-- that is likewise offered free of charge. Comparable items are likewise attended to mobile phones. This makes it possible for a company design where users are revealed advertisements, are offered services like video games, and possibly routed to online sellers from the 360 home-page. The case talks about this "Freemium" organisation design, reveals trainees to the Chinese internet market, and centers conversation of competitors for users online. It likewise assists comprehend the crucial elements of an ad-driven technique for an internet business, and the obstacles of running in an open market like China. Since Sept 2014, Quihoo's PC-based items had 495M users and its mobile-based items had 673M users..........................................................