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Homeless World Cup: Social Entrepreneurship, Cause Marketing, and a Partnership with Nike Case Study Solution

The case nexts Mel Young, Founder and President of Homeless World Cup, a non-profit company whose objective is to remove being homeless worldwide. Homeless World Cup arranges yearly football (i.e. soccer) competitions in host cities and using its grassroots partner companies, employees and trains homeless individuals to play in cases. The case spotlight the early days of starting and developing the company, consisting of Young's motivation for the concept, as well as covers the value of branding and advertising and the company's relationship with Nike...................................................

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