Financial Statement Analysis for Microsoft Case Solution

MICROSOFT INTRODUCTION

          Microsoft was founded by a very well-known Bill Gates and his partner Paul Allen,in April 1975. Microsoft is an American transnational technology company whichis headquartered in Redmond, Washington D.C. The company develops, manufactures, licenses supports and sells personal computers, computer software, consumer electronics, and services. Microsoft is well-known for its software products such as the Microsoft Windows line of operating systems, Microsoft Office (Words, Excel, PowerPoint, and Notes) Office suite, and Internet Explorer and Edge web browsers. The company also sellsnecessary interpreters for the Altair 8800. In the mid-1980’s, thecompany introduced an MS-DOS to dominate the personal computer operating system market followed by Microsoft Windows. In 1986, the company for the first timeoffered the initial public offering (IPO) to the general public and experienced a subsequent rise in its share price.

From their firstofferingin the market, they produced three billion and an estimated 12,000 million surrounded by Microsoft employees. By the year 1990s, thecompanystarted to diversify the operating system market,and made some corporate acquisitions. In 2011, Microsoft acquired Skype Technologies for around $8.5 billion. Furthermore, the company also bought LinkedIn in December for around $26.2 billion.

By the end of 2015, Microsoft captured the market of theoperating system and is market-leading in the IBM PC-well-matched operating system market and the office software suite market, even though the company has lost the mainstream overall operating system market to Android.When it comes to company product, the company intends to focus on the broad range of constructing other software for desktops and serversand is also active in other areas comprising Internet search (with Bing), the industry of video gaming, like (with the Xbox, Xbox 360, and Xbox One consoles).

The company (Microsoft) introducedthe digital service through MSN in the market. The company also manufactures mobile phones (via the operating system of the Nokia’s recent phones and Window phones OS). In 2012, the company also came into the personal computer production market,to begin withthe promotion of the Microsoft Surface, a line of tablet computers.From the acquisition of the Nokia’s device and services division to form Microsoft Mobile, the Company is willing again to enter the smartphone hardware market, even though the previous attempt was unsuccessful and because of whichMicrosoft acquired Kin which lead them to acquire Danger Inc.

Since its inception, both the partners are working on different areas of the operating system. Paul was working on a simulator for the Altair and Bill Gates was developing the interpreter. Furthermore, Bill Gates was also developing the interpreter on a simulator and not the actual device. Instead of this, Microsoft is working on developing a broad range of products and services for serving the market as much as possible so that they can perform the best in the market and gain a high market share in the global economy. They have a high-classproductwhich is customer classified as excellent, as the products and services that they offer have a good reputation in the eyes of the customers.

OPERATIONS

Microsoft’sprocess is working at their utmost efficiency level,which is why they can quickly capture the market. Also, they are providing the high-class product and services that the customer wants, and they also maintain the quality of that product. By this, Microsoft attracts the customer easily, they studied the market well, so that they know what the customer are trying to see and what they expect from them.

In 2015, the company stated that they are liberating the Interactive whiteboard for the first time in the market, Microsoft Surface Hub (part of the Surface family). Furthermore, the company (Microsoft) released the next version of the Windows operating system, which is Window 10.And windows ten server sibling, Windows Server 2016, was published in September 2016.

According to the reports of Microsoft statements, they mentioned that Microsoft was the third largest mobile phone manufacturer,retailing 33 million units (7.2% of all), while a vast majority (at least 75%) of them do not run any version of Windows Phone, which are not characterized as smartphones by Gartner. By the passage of time, around 8 million Windows smartphones (2.5% of all smartphones) were made by all manufacturers (butmostly are done by the Microsoft).

IN NYSE, the stock of the Microsoft share of the U.S smartphone market was 2.7% in January 2016. Microsoft Azure Information Protection, announced the project in the mid of June 2016, the underlying purpose of this protection is that it aims to help the enterprises to protect their data as it moves between servers and devices. It is most beneficial for the company, tosafeguard their data fromhacking and viruses that may damage their position in the market.........................................

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