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Evernote: Growth Options in January 2011 Case Study Solution

Evernote is a suite of cloud-based software application and services developed to enhance the user's brain by recording items of details in numerous formats, arranging, indexing and keeping them, and producing them quickly searchable. The business grew considerably utilizing the "freemium" earnings design that permits users to utilize the item free of charge until they require unique functions or their use goes beyond a limit. The case history explains the Evernote company design and the business's development. Trainees assess the business's expansion choices (e.g., global development - especially in China, brand-new item functions, acquisitions, or brand-new client sectors), since January 2011.

Knowing Objective

The case is developed to assess a start-up's organisation design and its growth options......................................................

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