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Clique Pens: The Writing Implements Division of U.S. Home Case Study Solution

In spite of strong sales, division president Elise Ferguson has actually seen gross margins drop from 42% in 2010 to simply over 36% in 2012 as an outcome of numerous discount rates, allowances, and other off-invoice offers. Along the method, Ferguson needs to think about the structure and issues of different trade promos and the contrasting requirements of her sales and marketing departments................................

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