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Cineplex, Inc. Case Study Solution

In early 2013, the senior vice-president of client techniques at Toronto-based Cineplex Inc. (Cineplex) was sitting in her workplace, working on the company's method. One of Cineplex's significant issues stemmed from the relatively inexorable ongoing decrease in theatrical-release windows - the duration throughout which movie suppliers such as Cineplex had special circulation rights...................................................

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