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Agrochemicals at Ciba-Geigy AG Case Study Solution

After investing 5 years to establish an advanced item, the supervisor of Ciba-Geigy's fungicide research study division is handed an undesirable market place research study. The case information the R&D procedure for the brand-new item, consisting of details on business collaborations, business construct, and department research study treatments. The case ends with the R&D director confronted with a choice about the very best method of progressing, if at all, with the item................................

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